Be Realistic |
“Real Estate Service Times...Two”
Get
Ready
Selling a home
is a major undertaking. If you invest the time required to get everything
ready beforehand you'll have a much easier time once your home hits
the market.
Selecting
an Agent
A good listing agent is a partner in your home search, someone with
whom you'll be working closely - so spend the time to develop a strong
relationship.
Advantages of Using an Agent
Your agent can give you valuable insight into the market and help
you set the right price for your home. He or she can also suggest features
of your home that are potential problem areas and advise on possible
remedies. Listing with an agent also gets your home posted to the multiple
listing service - exposing the property to thousands of potential buyers..
A Good Listing Agent is a Marketing Director
An experienced listing agent should be able to effectively coordinate
advertising and promotion for your home. This includes running ads in
the local papers, holding open houses, and publicizing the listing to
area agents.
Choosing an Agent
You want to choose an agent with experience listing homes (this
is different from selling homes) and a strong knowledge of the local
market. A listing agent must be available to other agents who are seeking
information on the house and should be prepared to put in the time required
to effectively market the property. With the Internet becoming more
and more crucial to the home marketing effort, you may want to look
for an agent with a strong web presence. If an agent doesn't have the
time, interest, or commitment to develop an understanding of your needs,
look for one who does.
Working with Your Agent
Make sure to take advantage of your agent's knowledge and experience.
Start with a consultation on pricing - and be honest with your agent
about specific requirements (a need to sell quickly, for example). Don't
hesitate to ask the agent to suggest any repairs or improvements. While
your agent may make some suggestions that are just too expensive or
otherwise unfeasible, he or she can give you a good idea of what aspects
of your home will turn off buyers.
Visitors to this page since March 30, 2004
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2004-2007 by Pam and John Grice
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Content by Pam & John Grice